Because caring more matters – and has for five generations and counting. It starts with a dedication to providing exceptional foods to pet families everywhere. It's a driving force to do things better; to discover new products that bring health, happiness and wellness to our beloved four-legged family members. And caring more means a hands-on family, from the top office to the factory floor, sweating the smallest details and setting the highest standards, so our proud reputation for innovation, value and quality lives on for generations to come.